Exploring the Latest Trends: Blogging and Pinterest for Business in 2024

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Lately ive been seeing a lot more people talk about how “blogging is back!” and I love to see it! I don’t think blogging ever died, its just coming back into trend. As a whole, social media has focused on short form content for several years, and the pendulum is starting to swing back in the other direction again as creators are getting burnt out over the amount of effort it takes to create content with such a short lifespan. Meanwhile, blogs can drive traffic to your website for years to come!

I think the trends we are going to be seeing in 2024 and beyond is a focus on more engagement and connection with others, leaning into that long form content as a way to bridge the gap from the creator to the person consuming the content. This means platforms that have always prioritized long form content are about to see huge growth! This means blogs, youtube, podcasts, etc. Now is the perfect time for your business to dust off the blog you’ve not been using, or to finally start one.

Know what goes perfectly with blogging? Pinterest!

Pinterest has always been a place for bloggers to share their content with a wider audience, so this may seem like stating the obvious, but so many people overlook this or have never even thought to consider it! Additionally, over the years Pinterest has become more and more of a space to share all kinds of content people are looking for to inspire, educate, and motivate them. Blogs are a great way to help your website rank higher on search platforms through SEO. Pinterest functions as a visual search platform, and this is a great opportunity to push your content to even more people! If you aren’t on Pinterest and have a blog, this is such a missed opportunity to reach even more people and drive traffic to your site, leading to more sales. It seems such a simple concept, but most people don’t even realize how effective it can be. It excites me as a Pinterest manager to see people making changes to grow! I cant wait to watch you step into the next chapter of your online business with confidence.

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